Mass Communication Lecture

The lecture from a couple of weeks ago about the different types of communication (Mass,  group, and individual) was very interesting to me. I had never thought about the different ways an idea can be mass communicated. The process for mass communication goes like this: Stimulus (thinking of the idea), encoding (putting it into writing or typing),  Transmission (publishing the idea or releasing it to the public), Decoding (when the reader reads or listens to the information), and Internalizing (when the reader processes what they have read). I think this lecture will help me and the rest of the J&C students throughout our manual careers and life.