Binary Models Lecture

Binary models were the topic of a recent lecture in Journalism 1 class. There are many different kinds of binary modes such as: Content- Distribution; Elitist-Populist; et al. This lecture was very interesting because I had never thought about the what a news outlet's focus was. An elitist outlet does not worry about the outcome of their publishing, they just want to convey their message. A populist outlet is only concerned about getting the most views, making the most profit, or as it says in the name, being popular. Another model is the Hot-Cool model. I thought this was interesting because hot medias (such as a book or any type of print) require your full attention and cool medias (such as music or T.V.) don't require as much attention.